Annalisa Fernandez

ABOUT ME

Annalisa Nash Fernandez is a specialist in world cultures, focusing on cultural elements in technology and business strategy. An experienced corporate strategic planning director who worked globally as an expatriate executive based in various emerging markets, she bridges her dual background as a sociolinguist to navigate cross-cultural communication in marketing, leadership, and the digital economy. Her expert quotes are featured widely, including by CIO magazine and the BBC, and her articles are published in academic and trade journals, and in mainstream media.

Corporate experience: Philip Morris International and Kraft Foods, based in São Paulo, Brazil; Bankers Trust, based in New York City and Santiago, Chile; and PwC in Washington, DC.

Consulting and speaking experience: Transperfect (language and technology solutions provider), private corporate clients, global conferences, pro bono translation and interpreting.

Education: M.A., language and translation, University of Wisconsin; B.S., international finance, Georgetown University.

Twitter

BECAUSECULTURE SERVICES

Intercultural Strategy

Corporate strategy across global borders and into local culture.

Speaking

Keynote, masterclass, or presentation on cross-cultural privacy, security, and digital communication.

Localization

Localization strategy, and specialized transcreation services in Portuguese and Spanish, for new market entry.

In the Media

CIO MAGAZINE

Middle East’s Digital Transformation

"Influencers have replicated values of trust and personal relationships in a digital context" in the Middle East, Fernandez said."

READER'S DIGEST

The Middle Name Traditions in 8 Countries Across the World

"In Spain and Latin America, a middle name is a way to break free from the cultural code governing first names," says Intercultural strategist, author, and coach Annalisa Nash Fernandez

BRAVO TV

7 Crazy (Convenient!) Lies Travelers Tell Themselves

“Truth is, language fluency by osmosis, or immersion, takes much longer than people think — even with a good base, it can take six months or more to become fluent,” says Annalisa Nash Fernandez

My Published Articles

Interpreting

Requisite or Redundant: Spanish Language Interpreters in Urban Medical Systems

Medical systems are at the forefront of providing interpreter services to limited English proficient (LEP) populations in the United States...

Culture

Bank Like a Brazilian

Electronic bill paying. Instant cash transfers between friends. Same-day check clearing. Digital banking is entering a new age in the US—but it’s an age that many developed and developing countries have been living in for some time already.

Immigration

Canada’s immigration policies are just as warped as America’s—but in a whole different way

Two bordering countries sit at the top of immigrant-inflow lists in either absolute or per-capita terms.

GET IN TOUCH

Address

PO Box 379

Old Greenwich, CT 06870

Phone:(414) 207-6664

info@BecauseCulture.com